This Is How To Dougie

Sports Illustrated, Feb. 13 2011 — When Creighton forward Doug McDermott scored in double digits in each of his first four games last fall, Lawlor’s, an Omaha sporting-goods company began printing blue T-shirts whose white lettering read T3ACH M3 HOW TO DOUGI3—a nod to the Cali Swag District song and McDermott’s name and jersey number.

Read Full Story